How to Size Pictures for Facebook | Update 2019

Facebook is the largest social networks platform with a customer base of 2 billion active individuals. The company is still expanding in numbers with modifications in every facet of modern technology: visual, search, customization, image processing, and also layout.

In 2015, Facebook introduced a brand-new, major upgrade to its news feed algorithm which made a radical change in the exposure and also reach of business page contents. The Facebook professional Mari Smith called this update as Facebook Zero:

These are the significant understandings from the formula upgrade:

Content that obtains less exposure:

1. Company web page article
2. Clickbait posts
3. The message that initiates discussing individuals like a chain
4. The article that results in political debates.

Web content that are advertised in the feed:

1. Web content from good friends as well as links
2. Shared web content from loved ones
3. Material with authentic remarks
4. Content which starts discussions in teams
5. Much more targeted advertisements

New includes presented recently

  • Facebook presented 360-degree pictures and ability to publish them as cover picture and also regular photo blog posts. You can additionally utilize 360-degree photos in different type of Ad styles like offer claim ads, canvas advertisements, and vibrant item advertisements.

  • Facebook introduced 'market places' in 2015. People can easily deal things via it.

  • Facebook presented Increased reality based filters and also masks for their camera for tales.

  • They just recently turned out a new feature in the blog post editor for including lists to your messages and you can additionally include tinted backgrounds to the text.

  • In the message editor, they have likewise consisted of an option for asking referrals concerning anything around a certain area.


To make it much easier for you to publish/ market on Facebook, we've prepared a cheatsheet for you. We wish it will assist you to discover the basic policies of uploading on this social media sites platform.

Page post link/offer
Facebook Picture Size

You can add internet site links in Facebook posts. Facebook will instantly pull the open chart image (OG Photo) of that web page and also will present it as the article picture or you can include a custom-made image

Facebook permits you to write a heading of 25 characters and also a link summary of 30 characters.

The precise photo measurement for customized image is 470 px X 246px.

Page post image
Facebook Picture Size

Facebook picture advertisement can be used for producing awareness regarding web pages. You can make use of call to actions like Book now, Call now, Download and install, Get directions, Learn more, Send out message, Join, shop currently as well as lot more.

The advised image upload size is: 1200px X 900px

Show resolution:470 px X470px

Element ratio: 9:16 to 16:9

Heading: 25 characters

Web link description: 30 characters

As per Facebook's standards, the picture should not include greater than 20% of text in it.

Photos with more than 20% text will obtain much less presence than others.

Page post event
Facebook Picture Size

You can use both image as well as video for event response advertisements. In case of pictures, the 20% message policy will apply here additionally.

Picture proportion: 9:16 to 16:9

Suggested resolution: Usage highest possible resolution photo offered.

Text: 125 characters

If you add a web link in the post the picture will certainly be chopped to 1.91:1 proportion

The suggested resolution for the web link image is: 1200 X 628 px

Heading: 25 personalities

Link summary:30.

Page post video
Facebook Picture Size

Facebook Video Advertisements can be used for different goals like increasing reach, Brand understanding, website traffic generation, increase engagement, page suches as, app installs, occasions, etc.

It additionally includes a wide variety of call-to-action switches to sustain the goal as well as to convert an individual into client.

Specifications for a video:.

Video clip ratio: 9:16 to 16:9.

There is no limitation for resolution. You can submit high resolution videos.

File size: 4GB max.

Video clip size: 1 2nd to 240 mins.

Text: 125 characters.

The video thumbnail picture must not have greater than 20% message in it. You can also utilize a link in the video Ad. In that case the head line will be 25 characters and also the web link summary will be of 30 personalities.

Facebook likewise sustains 360 videos as an interactive type of video advertisements.

Event Responses
Facebook Picture Size

You can produce occasions making use of occasion feedback Ads.These sort of Advertisements are created for promoting an occasion. A lot of the call to actions made use of in events ads are Join, Get directions, Reserve now, Call now and more.

Suggested picture dimension: 1920 X 1080 px.

Proportion: 1.9:1.

Web link summary: 30 personalities.

Mobile app Ad
Facebook Picture Size

These are Ads that particularly designed for mobile app feed. You can create single photo article and can include a link( optional). The call to activity buttons used in this kind of advertisements are Demand time, Apply now, Schedule now, Call us, Download, Get outset, Learn More, Pay attention currently, Watch More, and so on.

Advised image dimension: 1200 X 628 px.

Suggested photo proportion: 1.91:1.

Advertisement copy text: 90 characters.

Carousel Ad
Facebook Picture Size

Carousel advertisements are different in appearance than various other type of advertisements. It permits you to show up to 10 photos or video clips in a solitary advertisement each with its very own web link.

Variety of cards: 2 to 10.

Video max.size: 4GB.

Video length: Approximately 240 mins.

Suggested resolution: At least 1080 X 1080 px.

Proportion: 1:1.

Text: 125 personalities.

Heading: 40 personalities.

Web link summary: 20 personalities.

Dynamic product Ad
Facebook Picture Size

This is a kind of product listing advertisement. Users can conveniently browse through the products. There will certainly be a cover photo or video that shows a group of items as well as listed below that there will be thumbnails of all items on the cover. The individual can broaden the thumbnails to photos.

Headline: 30 characters.

Text: 90 personalities.

Minimum Size: 600px.

Minimum height: 600px.

Aspect proportion: 3%.

Offer claim Ad
Facebook Picture Size

Utilizing Facebook's deal insurance claim Advertisement, you can create unique as well as limited time uses for our services and products. Below you can utilize photo, video as well as carousel.

The measurements as well as resolutions are same as that of image and also video advertisements.

Canvas Ad
Facebook Picture Size

Canvas advertisement opens an interactive hallway for the customer to engage as well as involve with your products. It is offered just on mobile applications. The main benefit of canvas ad is that it will certainly load 10X faster than common mobile advertisements.

Suggested picture size: 1200 X 628 px.

Text: 90 characters.

Heading: 45 personalities.

You can use elements like.

  • Header with logo.

  • Block message.

  • 360 pictures.

  • Website link.

  • Auto-play video.

  • Product checklist.

  • Complete display image with tilt and also pan function.


All the photos published to Facebook are suspected to modifications relative to their updates. Additionally, the screen resolution will certainly differ according to the screen dimension of the device utilized.